My Story

From Unconscious Consumer to Sustainable Fashion Lover

For many years I was a very unsustainable consumer. I made a lot of mistakes, buying what I didn't need, clothes and shoes that were not under my style, nor with my sense of aesthetics.

I was buying without considering my body, nor the pieces that would give me more comfort, elegance, or the confidence that we all need to have with the clothes we wear.

I was not caring the least about the impact of my purchases and choices if I bought quality clothes was the right choice, but not because I had been rational in that same choice.

I wasn’t aware of a chain fed by various intermediaries exploited that whoever had made those clothes or shoes.

Vera Gallardo

I wasn’t aware of a chain fed by various intermediaries exploited that whoever had made those clothes or shoes. These mistakes are practised unintentionally or rather unconsciously by most people.

When I was an exuberant consumer, I felt all kinds of encouragement to buy. I was permanently available for all the brand stimuli to be satisfied. I was feeling an absolute need to buy.

Vera Gallardo international expert on sustainable fashion and beauty wearing pink faux leather biker and makeup with sustainable beauty products
Vera Gallardo – « I was feeling an absolute need to buy. »

Going through the transformation process to get here today, I confess, was difficult. But do you know when something takes place that is so intense that it is the trigger that completely changes our lives? That’s what happened to me, precisely.

It was an event that I would like to share with everyone who follows me. Because the desire of many people like me is for real, people that loves fashion or beauty, but who can’t always feel confident, either how they dress or how they look. In addition, they are willing to replace their habits, so that these become more positive impacts on the planet and society.

So, I decided to create a mini-series (in episodes) in which I will tell a part of my life.

(…)

Who remains a lover of the world of fashion and beauty, but now with meaning …

Vera Gallardo

So, I decided to create a mini-series (in episodes) in which I will tell a part of my life. What were the processes that led me to go from an impulsive and unconscious consumer to an “investor consumer”. Who remains a lover of the world of fashion and beauty, but now with meaning, that gives me all the confidence I need, that makes me feel beautiful, and thereby changing our world for the better, even just a little.

Thinking about what I have achieved and how my life has changed makes me believe it is worth sharing.

In the first episode, I go to the moment before my transformation. When I still could not imagine what was to come. I was someone else, and that is who I am going to start.

If you think someone needs to know my story and that it can help them make their way, then all this was not in vain!

Virtual hug.

Yours,

 Vera

Reminder: #BuyOnlyIfNecessary

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